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The unfortunate reality of the situation is that the more your email looks like spam, however innocuous, the more likely it is to be treated as spam. It’s important to realize that no one is saying that any of those things in your email is bad, or that any one of those things will cause your email to be blocked. Because so much spam is an attempt to get you to buy something, many filters look for various words and phrases associated with sales and marketing efforts.

HTML email. It’s not a huge mark against you, but some spam filters still consider HTML or “rich text” email as having a higher likelihood of being spam when compared to plain text email.

(If you don’t know how to even make that happen, don’t worry about it.)

Fake, inconsistent, or illegal return addresses or, a “reply-to” address that does not match the “from” address.

Spam filters often consider shouting (typing in all caps) as sales copy.

Certain drugs (typically linked to sexual performance or characteristics).

Some things to watch for in your email include: As soon as you collect too many points (where “too many” is arbitrary, and up to the receiving system or the individual recipient to define), your email is flagged as spam.

Spam filters look at your email and assign points for various behaviors associated with email that “looks like” spam. It’s the mistakes associated with that thinking that cause legitimate email to be mistaken for spam. The receiving system thinks you have a reputation for sending spam.The receiving system thinks your email looks too much like spam.Legitimate email can get blocked in error for a couple of reasons: Spam generally doesn’t cause bounces, but is discarded or placed in a spam folder instead.Reputation of the sender, and any services used, matter more than ever.What recipients think is spam is not in your control.It’s easy for email to accidentally “look like” spam.